THC Vape retail merchandising strategy

What happens when something goes wrong

A THC vape programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

Reorders are the real test of a supplier. If the second shipment does not match the first, the relationship is over regardless of price, so we treat the reorder as the actual deliverable.

Lead times, freight and landed cost

Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.

Freight on THC vape products is driven by volume more than weight. Cartons are designed to hit a clean pallet count, which is why a slightly denser pack can cut your landed cost by more than a discount on the unit price ever would.

How we structure a first order

Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.

The first question we ask is not what you want to spend. It is what your customer already buys. Answer that and the THC vape list writes itself; skip it and you end up with a pallet of stock that photographs well and sells badly.

• Standing reorder schedule with a fixed cut-off
• Seven-day defect reporting with replace-or-credit
• Mixed SKU cartons to spread first-order risk
• Specification locked in writing before production starts
• Document pack prepared per destination market
• Consolidated or split shipping, quoted both ways

Paperwork, labelling and market rules

We keep batch codes traceable from carton to production date. When a market authority asks for traceability, a supplier who cannot produce it in an hour becomes a liability very quickly.

Labels are where good orders go wrong. Nicotine warnings, child-resistant closures, batch coding and market-specific text all have to be correct before the pallet leaves. We prepare test reports, declaration of conformity and safety data sheets for each shipment and we ask for your destination list early so artwork matches the market.

Specification summary

The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.

Frequently asked

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